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Transforming spaces, elevating brands.

HELLO

We specialise in creating innovative and immersive retail environments that not only capture the essence of your brand, but also engage and inspire customers. Our team combines creativity with strategy to design spaces that drive sales, enhance experiences, and build lasting connections. Whether it’s a flagship store, pop-up, or rebrand, we bring your vision to life with cutting-edge designs tailored to the evolving retail landscape. Let’s transform your space into an unforgettable experience.

PROJECTS

Since our inception, we have successfully completed fifty retail design and hospitality design projects, delivering innovative retail and experiential design solutions that transform spaces and elevate brand experiences.

YEARS OF EXPERIENCE

We bring together 30 years of combined experience in retail and experiential design, creating immersive brand environments that captivate customers and enhance the shopping experience.

GLOBAL REACH

We deliver innovative retail and experiential design solutions across the UK and globally. With a deep understanding of diverse markets and cultural nuances, we create spaces that resonate with local audiences while maintaining a strong international impact.

WE VALUE

We value quality over quantity, both in the work we do and in the partnerships we build.

OUR CLIENTS

We work with start-up businesses through to global organisations.

MEET THE TEAM

Laura Burnside

Co-Founder & Creative Director

With over 15 years of industry experience, Laura combines strong conceptual process and a pragmatic approach with considered designs, bespoke to individual brand briefs. Her experience covers a wide range of disciplines, including; retail, residential, hospitality and architecture.

Working in London initially with an architectural background, Laura was involved in many heritage buildings including The V&A, The Natural History museum & The Royal Academy of Arts. She then went on to design for one of the world’s leading luxury design studios; Harrods, where she worked on many projects ranging from residential properties, in store retail pop ups, to larger scale hotels. 

She spent some time in Holland, experiencing a new way of working at Starbucks EMEA, American based brand, which gave her the tools to return to the UK to consult for leading design agencies and brands such as Primark.  Having a variety of skills with a can-do, hands-on approach, these allow an understanding of the brand, the brief, current trends and the design process and an ability to creatively interpret these into unique design solutions. She combines conceptual ideas, trends and insights whilst creating trusting, long lasting relationships with clients and brands.

Terry Pell

Co-Founder & Projects Director

With over a decade of experience, Terry has worked across London and Amsterdam, delivering projects for some of the world’s leading brands including; Selfridges, Harrods and John Lewis.

Most recently he has been involved in hospitality projects including Grade I listed buildings and supports Roadchef directly with the fit out of some of their concession sites. 

Terry currently directly manages our partner agency; Artisan Contracts, who are interior fit out specialists. Being directly involved with the production and implementation of realising design projects is invaluable to the final result. Terry always wants to deliver the best solution for our clients and enjoy a constant pursuit of excellence. In fifteen years, he’s worked on every scope of project the industry has to offer and takes great pleasure in maintaining great relationships with clients, supply partners and his own team.

WHAT WE DO & SERVICES

We define visionary strategy, design brands with impact and create unforgettable experiences for ambitious consumer-facing brands in retail, service, and culture.

We work with good people

I've worked with Laura at the Design Chapter for years. She's my go-to for commercial and retail design, always delivering outstanding solutions from concept to execution. Creative and detail-oriented, she ensures projects are on time and beautifully executed. From mood boards to post-investment analysis, she scrutinizes every detail to achieve the best outcome. It's always a pleasure working with her.

Leanne Bush Lowery - Lead Design Manager, Store Development, Primark

I have used The Design Chapter for a number of years at various companies. Laura is incredibly professional, understanding of a brief and willing to challenge and think outside the box where necessary but at the same time respectful of the client budget. Deadlines are never missed and the quality of work is always higher than expected. They can’t be recommended highly enough!

Claire Aldersley - AVP Head of Store Design, Europe, TJX

Our thoughts on design.

January 2, 2025

Unlocking the Potential of 3D Visualisation in Retail Design

December 30, 2024

Highlights of London Design Festival 2024: A Celebration of Creativity and Innovation

December 16, 2024

Retail Design Trends for 2025: A Glimpse Into the Future of Retail

December 16, 2024

Ten outlandish shop interiors that reimagine the retail experience

Do you have a project in mind?

Let us know more. We’d love to have a chat to see how we could help.

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